Discover
the FUTURE of hairdressing. The success of MILA Professional tour
An extraordinary show
full of beautiful models, amazing hairstyles, intriguing lights and sounds. Add
some greatest hits performed by Nick Sinckler and here it is – the recipe for a
successful show that is more than just your typical Look&Learn kind of training.
This is what MILA FUTURE tour events looked like – they introduced the new
MILATON hair dye palette.
Over 1100 people
attended the MILA Professional tour events taking place in eight Polish cities.
The aim of the tour was to introduce hair stylists and colourists to the new
MILA Professional product line which combines practical hairdressing with
extraordinary art. It turned out to be a success, providing lots of unusual
solutions and ideas for the forthcoming season. The intriguing events were mainly
about the premiere of the new Milaton hair dye palette that introduces
extraordinary new shades and allows new colour combinations to be created.
Each of the inspiring
events that took place in Warsaw, Wrocław, Zielona Góra, Szczecin, Rzeszów,
Katowice, Poznań and Bydgoszcz also included an exhibition of photographs by the
Europe-wide renowned artist Marcin Szpak and a fashion show by the sculptor,
fashion and costume designer Halina Mrożek, who has won numerous prestigious
awards for her unconventional, sculpture-inspired designs. The artistic nature
of the show was further enhanced by a performance of the charismatic singer
Nick Sinckler, who transmitted his energy to the audience and invited them to
join the fun, interpreting the world's greatest music hits in his own original
way.
The motto of the new
MILA Professional collection is "future". It's a time travel full of
extraordinary products which allow you to obtain amazing results, both in
making everyday hairstyles less mundane and styling for special occasions. Six
new hairstyles were presented at each show. Additionally, during a
Look&Learn training, we introduced the audience to the newest colouring and
cutting techniques by styling 4 models. Our Creative Director Bartosz
Bronowicki and MILA Professional ambassador from London, Giovanni Pepe, were in
charge of the makeovers. They presented some inspiring, unconventional
solutions and envisioned the future of hairdressing as practical but unusual,
enhancing individuality and embodying the Mila Professional motto: "you
have to be yourself in order to be somebody".