The success of MILA Professional tour

Discover the FUTURE of hairdressing. The success of MILA Professional tour

 

An extraordinary show full of beautiful models, amazing hairstyles, intriguing lights and sounds. Add some greatest hits performed by Nick Sinckler and here it is – the recipe for a successful show that is more than just your typical Look&Learn kind of training. This is what MILA FUTURE tour events looked like – they introduced the new MILATON hair dye palette.

Over 1100 people attended the MILA Professional tour events taking place in eight Polish cities. The aim of the tour was to introduce hair stylists and colourists to the new MILA Professional product line which combines practical hairdressing with extraordinary art. It turned out to be a success, providing lots of unusual solutions and ideas for the forthcoming season. The intriguing events were mainly about the premiere of the new Milaton hair dye palette that introduces extraordinary new shades and allows new colour combinations to be created.

Each of the inspiring events that took place in Warsaw, Wrocław, Zielona Góra, Szczecin, Rzeszów, Katowice, Poznań and Bydgoszcz also included an exhibition of photographs by the Europe-wide renowned artist Marcin Szpak and a fashion show by the sculptor, fashion and costume designer Halina Mrożek, who has won numerous prestigious awards for her unconventional, sculpture-inspired designs. The artistic nature of the show was further enhanced by a performance of the charismatic singer Nick Sinckler, who transmitted his energy to the audience and invited them to join the fun, interpreting the world's greatest music hits in his own original way.

The motto of the new MILA Professional collection is "future". It's a time travel full of extraordinary products which allow you to obtain amazing results, both in making everyday hairstyles less mundane and styling for special occasions. Six new hairstyles were presented at each show. Additionally, during a Look&Learn training, we introduced the audience to the newest colouring and cutting techniques by styling 4 models. Our Creative Director Bartosz Bronowicki and MILA Professional ambassador from London, Giovanni Pepe, were in charge of the makeovers. They presented some inspiring, unconventional solutions and envisioned the future of hairdressing as practical but unusual, enhancing individuality and embodying the Mila Professional motto: "you have to be yourself in order to be somebody".


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